Statement: Commercial partnership update
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NZRUFebruary 11, 2025
Statement: Commercial partnership update
New Zealand Rugby (NZR) is disappointed that INEOS has breached its sponsorship agreement. Most recently, it failed to pay the first instalment of the 2025 sponsorship fee, confirming its decision to exit our six-year agreement.
Having learned of INEOS’ decision to walk away three years early, we have moved to protect the interests of New Zealand Rugby and the wider game. We have been left with no option but to launch legal proceedings to protect our commercial position.
NZR is actively pursuing new commercial opportunities and global interest in the All Blacks and other Teams in Black remains high. We are committed to being world-class on and off the field and deliver unique value to sponsors through our iconic brands.
Rugby in New Zealand enjoyed a strong year in 2024 with growth in community rugby through to the continued success of our free digital streaming service NZR+. We look forward to building on that with new partners and fulfilling our purpose of seeing rugby thrive.